The Easiest Way To Invest On Your Own

Research, build and share ETF portfolios custom to you.

We’re building the world’s strongest community of DIY investors

Your financial freedom starts here

We provide everything you need to confidently build investment portfolios custom to your goals.

1. Getting to Know You

Fill out a bit about yourself and your investment goals and we’ll match you with a list of ETFs.

2. Uncovering Your Investment Profile

Based off your answers we uncover what drives your investment process and preferences.

3. Selecting the Right ETFs

Our research portal helps you determine the ETFs that resonate best with your goals.

4. Build a Portfolio

Select a weighting scheme for your portfolio optimized for your goals.

5. Powerful Insights

We will track your portfolio and provide in-depth analysis on its performance and attributes.


ETF Metrics

Portfolio Insights

See What People Are Saying About #Investipal

“I was having a tough time figuring out what to invest in. Honestly, Investipal simplified this so much for me. I fill out a bit about my goals for that account and it scores everything so I know what to focus on.”

– Edward S.

“Hands-down the best analytics I have seen. I know how this portfolio has performed, what’s its dividend yield, and the correlations between all my holdings. Well done!”

– Chris J.

“I kept going to Reddit to see what I should invest in. Not sure why I didn’t make the move sooner, so much more self explanatory on what investments to focus on and how to weight my portfolio.”

– Natasha A.

Uncover Your Investment Profile

Everyone is unique and your investment process is no different. Interpreting information about you and your finances we help articulate investment factors like your risk tolerance and preferences.

Research Investments
Matched To Your Goals

Using your preferences and goals we match you with a low-cost ETF universe to build a portfolio from. We don’t want to force you into a particular investment so we provide all the information you need to make an informed investment decision independently.

Manage Every Aspect Of Your Custom Portfolio

After selecting ETFs to include in your portfolio and weighting that basket to your needs, we provide in-depth analytics on everything from risk metrics, performance, over or under concentrations within your portfolio and ETF correlations. You can then go and purchase ETF units with your existing brokerage firm.

Subscribe to Your Favorite Investors

Subscribe to your favorite influencers and top investing minds including Nancy Pelosi. Anyone can create and share their portfolio with other Investipal users – whether you want your friends, advisor or followers to see what you’re invested in. You can even monetize it!

A Little More About Us

Frequently Asked Questions

Do you invest on my behalf?

No we don’t! We provide you the tools and information to build an intelligent portfolio custom to your client. You can then take that information and purchase ETFs like you normally would.

Why did you start Investipal?

Our founders spent years working as Quantitative investors for large banks and in that time one question from advisors, friends and family always popped up: “what stock should I buy?” While a simple question, it warrants a complex answer as not everyone is best suited for every investment. Armed with that, we launched Investipal to empower individuals with the information they need to make informed decisions on how to manage your money. We didn’t want to force you into anything so we provide the tools and you are free to make your own decisions.

Why not use a robo-advisor?

Robo-advisors bucket individuals into pre-defined portfolios based off their risk tolerance. We are aimed at the individual who wants to invest independently. If you want to get smarter about investing and need the tools to aid you – you came to the right place! Anyone can build a completely independent portfolio on Investipal.